Field notes
Field notes from the shop floor.
Practical playbooks from one operator, written for the shops that actually pick up the phone. No fluff, no agency-speak, no recycled SEO.
Latest note · Plumbing
How a Plumber Catches Every After-Hours Call Without Staying Up
An after-hours phone strategy that actually catches the burst pipe at midnight without you sitting up in your bathrobe.
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July AC Calls Are a Mess. Here Is How to Sort the Real Jobs from the Tire-Kickers.
Sort real service calls from price shoppers without burning out.
Interlock Jobs Are Where the Real Money Lives, So Stop Treating Them Like a Mow Quote
Hardscape jobs are not mow quotes. Quote them differently.
5 questions your AI should ask before you drive across town for a roof quote
Five questions to ask before you burn an afternoon on a drive.
Why “Free Estimate” Plumbers Lose Work to the Shop That Posts a Call-Out Fee
Why a posted flat call-out fee wins you the right jobs.
The February Email That Books Out Your Spring Cleanup Week Before The Snow Even Melts
One February email, sent to the list you already have.
After-Hours EV Charger Quotes: Automating the Boring Half of the Night
Catch charger quotes that land after dark, without phone tag.
Is a $1,500-a-month agency worth it when a one-time $2,000 build covers the basics?
The honest math on a $1,500-a-month agency versus a one-time build.
October Checklist: Get Your HVAC Site and AI Ready for Furnace Season in 7 Days
A seven-day checklist before the October furnace rush lands.
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Pick up the phone.
I answer it myself. No call centre, no press-1-for-sales. Fifteen minutes, we’ll see if the math works for your shop.
Mon to Fri, 8a to 6p ET · One-time build fee · care plan on 30 days notice